Trade Show Technology Expert Advice: QR Codes
Have you noticed these funny looking “bar code” cubes popping up just about everywhere recently? We certainly have – and although most common in printed advertisements, QR codes (or Quick Response Codes) are now making their way onto trade show display graphics as well.
These two-dimensional barcodes are being embraced smart phone users across the globe. After downloading a QR Reader App, you use your smart phone to scan the code and obtain the information the code has been embedded with – a website address, photos, product information or videos are common. You can see how this would be a useful way to capture information of your booth visitors on the show floor.
Many of our clients are inquiring about QR Codes and how to integrate them into their trade show display graphics. As a Detroit area trade show technology leader, we offer the following advice:
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Consider Your Audience. Make sure your target audience and booth visitors are familiar with this new technology. If they aren’t likely to identify the QR code, you may want to hold off on incorporating this technology into your trade show display graphics, for now.
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Know Your Show. Be certain that there is cell phone and wireless service available at the trade show where you are exhibiting. Bad service or no service at all will prevent the show attendees from being able to scan the code. Not sure if you will have internet at your trade show? GraphiColor's Trade Show Services Management may be right for you. Read more here.
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Use the Technology to your Advantage. Incorporating a QR code can be a huge success if you take the time to plan out exactly where the code will send those who scan it. Build the code so you can capture information of the visitors, or use it as a lead retrieval method. Give yourself the opportunity to have a second interaction with anyone who scans your QR Code – use it as an invitation to a special post-show reception your company will be hosting, or invite them to connect with you on various social media sites.
If you decide QR codes are right for you, GraphiColor Exhibits is the leading Michigan trade show display design company that can help you integrate this new technology into your trade show display graphics.
